• I run a newsletter so I might be bias but there’s a lot of good things that come your way when you have a customer email newsletter or print newsletter. Below are 7 reasons why you should start one if you haven’t already. 1. You’ll have full attention of your customer without having to compete…

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  • For mother’s day, I took my wife out to lunch. When we got there, we had a wait even though we booked a reservation. Soon afterwards, we were seated and then we dined. After we dined, we paid, tipped, and left. Guess what? During the 45 – 1 hour we were at the restaurant, not…

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  • The product is great sure but remember that people buy for a reason. People buy for a lot of reasons, the main reason is usually emotional.  I bought my house because we wanted a big family. I bought my Mac because I love Apple and I don’t really want to get anything else. We got…

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  • The thought came simply because my wife walked by me yesterday and I added to my notes the following words: Treat them like you would treat your wife.  And it’s true. Here’s what I’ve noticed in the world of marketing. A business owner opens up shop, gathers customers by making a sale, does a fantastic…

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  • Still Children

    Playing with skillful kids is quite nice till you realize that all they want to do is show off their skills – and honestly, that’s nice, till you realize that they’re not focused on the end goal. They’re not focused on results. All they want to do is show boat. And so it is with…

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  • That’s my short list for the day. I might add to this another day. Thanks for reading! If you’re a business owner looking to generate more clients and retain them with marketing that works, send an email to godwin@avalonv.com

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